Dave Kroha | Creative Consultant
A short bio…
I bring decades of proven performance as a Marketing and Creative Consultant. Beginning in the ’80s as a Direct Mail Designer, my skills evolved with a deep-rooted connection to “direct marketing.” Today, that unique pedigre allows me to successfully integrate the winning “power of direct” into all media.
Through the years, I’ve remained talent-agile — ever adapting to stay one wave ahead of technology and any media advancements that may benefit my clients. This includes harnessing the time- and money-saving power of AI when appropriate.
But— while communication technologies have evolved, the fundamentals behind sound branding and marketing have not. And it is the understanding and integration of these fundamentals that has given my clients a winning edge. One that usually meets and exceeds response goals. The Case Studies I have included on this website provide just a few examples.
Over the years, I have been invited to speak and share marketing insights at numerous seminars and industry events. I’ve been hired by agencies and large marketing companies to augment and guide their existing marketing teams. Even won a few industry “recognition awards” along the way.
However, industry “pats-on-the-back” have never been my focus. The only award I pursue is the satisfaction that comes from realizing my strategy yielded winning results that exceeded client expectations.
“Winning sometimes takes luck…
Winning most times takes strategy.”
— Dave Kroha
CAREER OVERVIEW
1980: Xerox Education Publications
A Fine Arts degree from Boston University led to a position as a Graphic Designer designer with Xerox Education Publications, Middletown, Connecticut.
1984: Katz & Kroha Advertising
Co-launched Katz & Kroha, a full-service Direct Marketing agency. Clients included IDG Communications, Personal Computing, The American Red Cross, Prentice Hall, Business & Legal Reports, GMH Marketing, United Cable Television, Xerox Educational Publications, Garlinghouse, QNP, and more.
1987: Kroha Associates, Inc.
Launched Kroha Associates— an advertising/marketing firm offering direct response plus branding and product development. Key Clients included Atlas Editions, Field Publications, Disney, The American Heart Association, CT Chapter, RR Donnelley, Trout Unlimited, Cox Communications, Oxford Health Care.
1998: Caring Grandparents of America
While operating Kroha Associates, I partnered with former a Disney V.P. to form an affinity marketing company called Caring Grandparents of America. Purchased by Dial America, Inc. after one year in business.
2002: Kroha Direct Inc.
Rebranded Kroha Associates to Kroha Direct to reflect renewed focus on direct response marketing. Key Clients included CIGNA Health Care, Cox Communications, Petruzelo Insurance, Truebro, Syn-Mar Products, Oxford HealthCare, Optimum TV, NUMA Publishing.
2005: Arrowhead Direct
Rebranded Kroha Direct as Arrowhead Direct, an independent creative services division of The Arrowhead Group. (A three-company partnership comprised of a commercial printer, a lettershop, and Kroha Direct.)
2007: iiCREATiVE, Inc.
Dissolved The Arrowhead Group, partnered with a local IT company, and formed iiCREATiVE, Inc. Key clients included CIBA; Dymotek, Westerbeke Generators, NETAAC (New England Trade Adjustment Assistance Center); St. Francis HealthCare Partners; MTA Benefits; Tunxis Plantation.
2015: Kroha Direct
Ended iiCREATiVE partnership and returned to Kroha Direct brand, operating as a virtual multi-media marketing & branding agency. Key Clients included Advanced Cosmetic Dentistry, Bobbex Inc., The Danbury Mint, Summit Plating, New Britain EMS Academy, Chiromark, CED Services, Coastal Hair Transplant, MARN Inc., Palladin Precision Product, Catalyst Health Fitness, Independent Plating, Worcester Manufacturing.
2021: KROHA Direct Mail
Launched KROHA Direct Mail with a concentration on providing senior level direct mail consulting, strategies, creative execution and production management.
2022: KROHA Creative
Positioned as a virtual consultancy offering creative strategies, creative direction, and creative service execution. Focused on assisting larger agencies and companies needing to efficiently and effectively improve creative outcome.