Dave Kroha | Creative Consultant

A short bio…

I bring decades of proven performance as a Marketing and Creative Consultant. Beginning in the ’80s as a Direct Mail designer, my “response marketing” pedigree brings a unique ability to integrate the results-winning “power of direct” into all media.

As a Creative Consultant, I’ve remained agile — ever adapting to stay one wave ahead of technology and any media advancements that may benefit my clients. This includes the time- and money-saving power of AI assisted applications as and when appropriate.

But— while the technologies that power communications have evolved, the fundamentals that drive sound branding and marketing have not. It is through integration of these fundamentals that gives my clients a winning edge. One that usually helps meet and exceed response goals. Case Studies included on this website provide just a few examples.

Over the years, I have been invited to speak and share marketing insights at numerous seminars and industry events. I’ve been hired by agencies and large marketing companies to augment and guide their existing marketing teams. Even won a few industry “recognition awards” along the way.

However, industry “pats-on-the-back” have never been my focus. The only award I pursue is the satisfaction that comes from realizing my strategy yielded winning results that exceeded client expectations.

“Winning sometimes takes luck…
Winning most times takes strategy.”

CAREER OVERVIEW

1980: Xerox Education Publications

A Fine Arts degree from Boston University led to a position as a Graphic Designer designer with Xerox Education Publications, Middletown, Connecticut.

1984: Katz & Kroha Advertising

Co-launched Katz & Kroha, a full-service Direct Marketing agency. Clients included IDG Communications, Personal Computing, The American Red Cross, Prentice Hall, Business & Legal Reports, GMH Marketing, United Cable Television, Xerox Educational Publications, Garlinghouse, QNP, and more.

1987: Kroha Associates, Inc.

Launched Kroha Associates— an advertising/marketing firm offering direct response plus branding and product development. Key Clients included Atlas Editions, Field Publications, Disney, The American Heart Association, CT Chapter, RR Donnelley, Trout Unlimited, Cox Communications, Oxford Health Care.

1998: Caring Grandparents of America

While operating Kroha Associates, I partnered with former a Disney V.P. to form an affinity marketing company called Caring Grandparents of America. Purchased by Dial America, Inc. after one year in business.

2002: Kroha Direct Inc.

Rebranded Kroha Associates to Kroha Direct to reflect renewed focus on direct response marketing. Key Clients included CIGNA Health Care, Cox Communications, Petruzelo Insurance, Truebro, Syn-Mar Products, Oxford HealthCare, Optimum TV, NUMA Publishing.

2005: Arrowhead Direct

Rebranded Kroha Direct as Arrowhead Direct, an independent creative services division of The Arrowhead Group. (A three-company partnership comprised of a commercial printer, a lettershop, and Kroha Direct.)

2007: iiCREATiVE, Inc.

Dissolved The Arrowhead Group, partnered with a local IT company, and formed iiCREATiVE, Inc. Key clients included CIBA; Dymotek, Westerbeke Generators, NETAAC (New England Trade Adjustment Assistance Center); St. Francis HealthCare Partners; MTA Benefits; Tunxis Plantation.

2015: Kroha Direct

Ended iiCREATiVE partnership and returned to Kroha Direct brand, operating as a virtual multi-media marketing & branding agency. Key Clients included Advanced Cosmetic Dentistry, Bobbex Inc., The Danbury Mint, Summit Plating, New Britain EMS Academy, Chiromark, CED Services, Coastal Hair Transplant, MARN Inc., Palladin Precision Product, Catalyst Health Fitness, Independent Plating, Worcester Manufacturing.

2021: KROHA Direct Mail

Launched KROHA Direct Mail with a concentration on providing senior level direct mail consulting, strategies, creative execution and production management.

2022: KROHA Creative

Positioned as a virtual consultancy offering creative strategies, creative direction, and creative service execution. Focused on assisting larger agencies and companies needing to efficiently and effectively improve creative outcome.

Dave Kroha | Creative Consultant

A short bio…

“Winning sometimes takes luck…
Winning most times takes strategy.”

CAREER OVERVIEW

1980: Xerox Education Publications

1984: Katz & Kroha Advertising

1987: Kroha Associates, Inc.

1998: Caring Grandparents of America

2002: Kroha Direct Inc.

2005: Arrowhead Direct

2007: iiCREATiVE, Inc.

2015: Kroha Direct

2021: KROHA Direct Mail

2022: KROHA Creative

CLOSE TABS

“ ! ”

“The campaigns designed for me reflected fresh new ideas. Always produced on time and accurately, Kroha campaigns delivered outstanding response — and new customers!”

“Dave provided turnkey services, from marketing strategy through creative and lettershop, all on schedule and within budget. A true pleasure to work with… efforts generated great results!”

Dave’s keen take on branding—and his abilities in website development and SEO — helped us launch and grow our practice in a very competitive business arena.

“An over-crowded marketplace required direct marketing that was different, dynamic, and most importantly, that worked. Kroha came through with creative that was refreshingly engaging and effective.”

As Mayor, I worked with Dave on the Town of Stratford’s re-branding campaign...Dave is high energy and fun to work with. The creative output from him was fantastic.

“Dave combined out-of-the-box thinking with sound direct marketing strategies that surpassed our control package— and our expectations. The results completely changed or marketing approach for membership solicitation and donations, helping us to achieve double digit annual growth.”

“We used Dave for innovative new ideas. Every job was delivered with enthusiasm, professional service, dynamic creative thinking, and a true understanding of direct marketing fundamentals.”

“I highly recommend Kroha …the campaigns Dave created for us were done in less time, at less cost, and produced excellent results.”

Dave is one of the most driven, creative people I have ever met. His energy continues to astound me...would recommend to anyone looking to bolster sales, bring a product to market or just better communicate with customers.

We contacted Kroha regarding a new website, but his assessment resulted in a recommendation to upgrade our branding and packaging first. Took his advice, followed by a new website, and experienced in increasing on sales of over 30% the first year!

KROHA guided us through a name change, rebranding, new website, and SEO enhancements that have resulted in high organic search ranking. And also greatly improved prospect response.

Contact

860-306-2630

Dave Kroha | Creative Consultant

A short bio…

“Winning sometimes takes luck… Winning most times takes strategy.”

CAREER OVERVIEW

1980: Xerox Education Publications

1984: Katz & Kroha Advertising

1987: Kroha Associates, Inc.

1998: Caring Grandparents of America

2002: Kroha Direct Inc.

2005: Arrowhead Direct

2007: iiCREATiVE, Inc.

2015: Kroha Direct

2021: KROHA Direct Mail

2022: KROHA Creative

CLOSE TABS

“The campaigns designed for me reflected fresh new ideas. Always produced on time and accurately, Kroha campaigns delivered outstanding response — and new customers!”

“Dave provided turnkey services, from marketing strategy through creative and lettershop, all on schedule and within budget. A true pleasure to work with… efforts generated great results!”

Dave’s keen take on branding—and his abilities in website development and SEO — helped us launch and grow our practice in a very competitive business arena.

“An over-crowded marketplace required direct marketing that was different, dynamic, and most importantly, that worked. Kroha came through with creative that was refreshingly engaging and effective.”

As Mayor, I worked with Dave on the Town of Stratford’s re-branding campaign...Dave is high energy and fun to work with. The creative output from him was fantastic.

“Dave combined out-of-the-box thinking with sound direct marketing strategies that surpassed our control package— and our expectations. The results completely changed or marketing approach for membership solicitation and donations, helping us to achieve double digit annual growth.”

“We used Dave for innovative new ideas. Every job was delivered with enthusiasm, professional service, dynamic creative thinking, and a true understanding of direct marketing fundamentals.”

“I highly recommend Kroha …the campaigns Dave created for us were done in less time, at less cost, and produced excellent results.”

Dave is one of the most driven, creative people I have ever met. His energy continues to astound me...would recommend to anyone looking to bolster sales, bring a product to market or just better communicate with customers.

We contacted Kroha regarding a new website, but his assessment resulted in a recommendation to upgrade our branding and packaging first. Took his advice, followed by a new website, and experienced in increasing on sales of over 30% the first year!

KROHA guided us through a name change, rebranding, new website, and SEO enhancements that have resulted in high organic search ranking. And also greatly improved prospect response.

“Winning sometimes takes luck…
Winning most times takes strategy.”