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Brand & Marketing Strategy

Strategy: a guiding beacon for navigation to Branding & Marketing success

Branding and Marketing Strategies are the most important advantages I provide. Charting and following a focused course unifies all elements for strengthened message impact and improved message effectiveness.

Brand Strategy defines direction

Brand Strategy ensures you set-sail with a powerful logo, savvy tagline, “on-brand” creative campaigns — and more. My Branding Strategies connect value-delivering “USPs” with your brand. I also consider the relationship of every touchpoint to ensure “USP consistency” from brand introduction through customer transaction.

Marketing Strategy powers and maintains direction

Marketing Strategy identifies the media, style, messaging, and desired take-aways associated with your marketing campaigns. Marketing Strategy ensures lockstep integration for improved clarity and elevated results across all selected channels.

Brand/Company/Product Identity
Logo and Branding objectives Strategy
Communications Style Strategy
SEO Strategy
Photography and Graphics Standards
Video Strategies
Offer Strategies
CTA Response Strategies
Media Selection Strategy
Media Plan Strategy

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Brand & Marketing Strategy

Strategy: a guiding beacon for navigation to Branding & Marketing success

Brand Strategy defines direction

Marketing Strategy powers and maintains direction

Brand & Marketing

Creative

Campaign

Content

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“The campaigns designed for me reflected fresh new ideas. Always produced on time and accurately, Kroha campaigns delivered outstanding response — and new customers!”

“Dave provided turnkey services, from marketing strategy through creative and lettershop, all on schedule and within budget. A true pleasure to work with… efforts generated great results!”

Dave’s keen take on branding—and his abilities in website development and SEO — helped us launch and grow our practice in a very competitive business arena.

“An over-crowded marketplace required direct marketing that was different, dynamic, and most importantly, that worked. Kroha came through with creative that was refreshingly engaging and effective.”

As Mayor, I worked with Dave on the Town of Stratford’s re-branding campaign...Dave is high energy and fun to work with. The creative output from him was fantastic.

“Dave combined out-of-the-box thinking with sound direct marketing strategies that surpassed our control package— and our expectations. The results completely changed or marketing approach for membership solicitation and donations, helping us to achieve double digit annual growth.”

“We used Dave for innovative new ideas. Every job was delivered with enthusiasm, professional service, dynamic creative thinking, and a true understanding of direct marketing fundamentals.”

“I highly recommend Kroha …the campaigns Dave created for us were done in less time, at less cost, and produced excellent results.”

Dave is one of the most driven, creative people I have ever met. His energy continues to astound me...would recommend to anyone looking to bolster sales, bring a product to market or just better communicate with customers.

We contacted Kroha regarding a new website, but his assessment resulted in a recommendation to upgrade our branding and packaging first. Took his advice, followed by a new website, and experienced in increasing on sales of over 30% the first year!

KROHA guided us through a name change, rebranding, new website, and SEO enhancements that have resulted in high organic search ranking. And also greatly improved prospect response.

Contact

860-306-2630